Home : Academics : Arts Management


William Krause
Director, Certificate in Arts Management
(540) 362-6619

Hollins University
P.O. Box 9643
Roanoke, VA 24020

Arts management certificate creates another career path.

The certificate in arts management from Hollins University gives students the opportunity to connect their major in one of the arts with career interests in various fields of arts management. In addition to course work in business and communications at Hollins, students will complete two internships in an area of arts management. The program concludes with a final project of the student’s creation, in support of her particular area of interest within the field. Because it is a certificate program, students will be able to complete the requirements for the program through prudent choices in their general education courses and electives, thereby not adding to their total credit hours for the bachelor of arts degree. For more information, see the chair of the department in which you plan to major.


22 credits plus internships

  • A major within the visual or performing arts: art history, studio art, dance, film, music, or theatre
  • Course work in visual or performing arts from two areas outside the major (8)
  • BUS 100: Introduction to Business (4)
  • ART/DANC/FILM/MUS/THEA 175: Introduction to the Study of Arts Administration
  • One course from the following*:
    1. ART/DANC/FILM/MUS/THEA 276: Philanthropy and the Arts (4)
    2. BUS 228: Marketing (4)
    3. COMM 231: Writing for the Print Media I (4)
    4. COMM 244: Social Marketing and Campaigns (4)
    5. COMM 322: Public Relations Principles (4)
    6. COMM 343: Organizational Communication (4)
  • Final project in the junior or senior year, registered as an independent study in the major department (2)
  • Two internships in the area of arts management, one of which must be a full-term or summer internship.

*A special topics, or other relevant, course may be subsituted with permission of the student’s major advisor.

Courses in Arts Management:

  • ART 175: Introduction to the Study of Arts Administration (4) Krause
    What is happening behind the scenes at an art museum, an opera production, or a dance performance? This course explores the commonalities and peculiarities of the administration of various arts organizations through site visits, guest experts, and written projects such as grant proposals and strategic plans. Also listed as DANC 175, FILM 175, MUS 175, and THEA 175. No prerequisite. Not offered in 2014-15. (r)
  • ART 276: Philanthropy and the Arts (4) Krause
    This course is helpful to students interested in arts management as well as anyone anticipating a career in the nonprofit sector. The two major components of the course are the understanding of philanthropy in the U.S. and the attainment of skills necessary to obtain philanthropic gifts. Assignments may include grant writing, site visits, and oral presentations. Also listed as DANC 276, FILM 276, MUS 276, and THEA 276. No prerequisite. Offered Term 2.


The Hollins Career Center is dedicated to helping students determine their best career path from the first day they step on campus. The center helps them find internships where they can gain real world experiences.

Here is a sampling of some of the recent internships students have done in conjunction with the Arts Management Certificate.

  • Arts Council of the Blue Ridge, Roanoke, Va.
  • The Biltmore, Asheville, N.C.
  • Center in the Square, Roanoke, Va.
  • Chicago International Children's Film Festival
  • Chicago Lyric Opera
  • Dallas Opera
  • The Flea Theater, New York
  • Institute of Contemporary Art, University of Pennsylvania
  • Jazz@Lincoln Center
  • Miramax Films, New York
  • Museum of Arts and Sciences, Daytona Beach
  • Museum of Fine Arts, Houston
  • Opera Roanoke
  • Virginia Film Office, Richmond, Va.
  • Virginia Stage Company, Norfolk, Va.