Buzz Marketing Group founder and CEO Tina Wells, who has spent nearly two decades connecting influencers and consumers to brand clients, will deliver the keynote address at Hollins University’s 2017 Career Connection Conference (C3) on October 23.
Since starting Buzz, which creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors, Wells has built and managed a network of 30,000 “buzzSpotters” and 7,000 “momSpotters” to field monthly research for her clients. An earlier iteration of her company, BuzzTeen.com, was one of the earliest news sites dedicated to providing teens with content in fashion, beauty, entertainment, health, fitness, lifestyle, academics, and world news.
Building off her years of experience, Wells authored the youth marketing handbook Chasing Youth Culture and Getting It Right and the best-selling tween series Mackenzie Blue. She has also written for The Huffington Post, Black Enterprise, MediaPost, and Retail Merchandiser Magazine, among others.
Wells’ honors include Essence‘s 40 Under 40, Billboard‘s 30 Under 30, Fast Company‘s 100 Most Creative People in Business, and Inc‘s 30 Under 30.
Each fall, C3 brings Hollins students and alumnae together for an array of panels, workshops, presentations, and networking opportunities. Alumnae share how they translated their liberal arts education into satisfying careers and also provide tips, tools, and tricks of the trade to land that first job. Approximately 75 alumnae from a variety of backgrounds are returning to campus for this year’s event.
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