Hollins Names New Vice President for Enrollment and Marketing

Hollins University is welcoming a new leader in the management and implementation of student recruitment with the appointment of Jason D. Hamilton as vice president of enrollment and marketing. He begins his duties in February 2016.

Hamilton comes to Hollins from the Arkansas Commitment Program, where he has served as executive director since 2008. The non-profit organization based in Little Rock identifies and develops academically talented African-American high school students and helps them acquire the education and experience necessary to become leaders in the community and society at large. During Hamilton’s tenure, Arkansas Commitment celebrated having numerous National Merit and National Achievement recipients and nine Gates Millennium Scholars, more than any other program or school in the state. The program ensures a 100 percent matriculation rate of participating students to four-year colleges and universities across the country.

Prior to heading Arkansas Commitment, Hamilton spent six years at Sewanee: The University of the South in Tennessee. He first served as assistant director of admission/coordinator of multicultural recruitment, then as associate director of admission and finally as director of admission. During his three years as director, he coordinated recruitment efforts that resulted in a significant increase in applications while having the highest academic profile and meeting enrollment goals.

“Jason knows ‘both sides of the fence’ and he can speak compellingly to both students and families as well as counselors and educators,” said DeAngela Burns-Wallace, assistant vice president for undergraduate studies at the University of Missouri.

David Lesesne, vice president for enrollment and dean of admission and financial aid at Randolph Macon College, agrees. “Jason’s gift is that he can relate to the full spectrum of constituents.  This will distinguish him as an outstanding leader for Hollins.”

Hamilton is a 1995 graduate of Sewanee: The University of the South, and holds an Executive M.B.A. from the University of Tennessee at Chattanooga. He is currently a member of the Common Application Outreach Advisory Group, the Arkansas Single Parent Scholarship Fund Board, and the University of Arkansas at Little Rock Nonprofit Leadership Studies Advisory Council. He also serves as a reader/consultant for the Gates Millennium Scholars Program. He received the Education Leadership Award from the Arkansas Black Democratic Caucus in 2013, and the Garrett Klein Award for Mid-Level Service from the Southern Association for College Admission Counseling that same year.

“I am greatly honored and humbled to have the opportunity to serve in this role at Hollins University. I look forward to contributing to the mission, traditions, and goals of Hollins,” Hamilton said. “The University plays a significant role as a women’s institution in higher education through its personal and professional development of students. My family and I are excited to be joining the Hollins community.”