C3: Career Connection Conference

Career Connection Conference

October 23, 2017

We saw the Hollins Alumnae Network in action on October 23 at the sixth annual Hollins Career Connection Conference (C3). Seventy-eight alumnae conference leaders volunteered their time to engage with 387 Hollins students and shared how they translated their liberal arts education into satisfying careers. We couldn’t be prouder of ALL of our alumnae who make Hollins distinctive and help us stand out as an institution. From the bottom of our hearts, thank you!

Photos from 2017’s Conference


  • Keynote speaker: Tina Wells, entrepreneur and writer
  • Alumnae Share Expertise From Multitude of Fields at C3 
  • Register for the conference (Registration is closed)
  • 2017 Condensed Academic Schedule (PDF)
  • 2017 C3 Program Booklet (PDF)

    Following changes to the Career Center’s programming, C3 has incorporated the NACE Career Readiness Competencies into conference events. The National Association of Colleges and Employers (NACE) outlines eight “career readiness competencies” recommended for aspiring professionals: critical thinking/problem solving, oral/written communication, teamwork/collaboration, digital technology, leadership, professionalism/work ethic, career management, global/intercultural fluency.

    Each conference event is notated with one or two competencies that alumnae may address over the course of their session. We hope conference attendees consider these competencies, as well as the alumnae presenter credentials and the session topic, when making their choices as to which events to attend!

Tina Wells

2017 keynote speaker

Tina Wells
Founder and CEO
Buzz Marketing Group

Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. She has spent nearly two decades connecting influencers and consumers to brand clients; and since founding her company, she has built up and managed a network of 30,000 “buzzSpotters” and 7,000 “momSpotters” to field monthly research for her clients.

An earlier iteration of her company, BuzzTeen.com, was one the earliest news sites dedicated to providing teens with content in fashion, beauty, entertainment, health, fitness, lifestyle, academics, and world news. The company also served as a liaison between teens and the companies that target the teenage demographic. In the late 1990s, Tina developed the Buzz Review Board, which regularly reviewed new products from companies like Candie’s, Aveda, and OPI.

Building off her years of experience, Tina authored the youth marketing handbook Chasing Youth Culture and Getting It Right and the best-selling tween series Mackenzie Blue. Tina has also written for The Huffington Post, Black Enterprise, MediaPost, and Retail Merchandiser Magazine, among others.

Currently, Tina sits on the board of the Young Entrepreneur Council, the United Nations Foundation’s Global Entrepreneurs Council (emeritus), and the board of directors for the Philadelphia Orchestra Association, The Franklin Institute, and Project 440. She is also a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program. Her long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30, Fast Company‘s 100 Most Creative People in Business, and Inc’s 30 Under 30.

Follow Tina on Twitter (@tinacwells) or visit her website (buzzmg.com).

What students Learn

  • “Translating the Liberal Arts into a Career” sessions, featuring career women in a multitude of fields including the sciences, writing and publishing, and public service, among others.
  • Special topics designed to facilitate alumnae testimonials and communicate practical skill sets; topics include building an effective resume, money matters, and life after Hollins, among others.
  • Opportunities to “speed network” with a large number of alumnae, as well as engage one-on-one through mock interviews, resume critiques, and conversations about the graduate school application process.
  • Opportunities to engage alumnae in small group conversation after the conference on a variety of topics, including diversity in the workplace, working with horses, and working in athletics, among others.

Want to know more?

Contact careerconference@hollins.edu for more information.