{"id":425,"date":"2011-09-02T14:22:23","date_gmt":"2011-09-02T18:22:23","guid":{"rendered":"http:\/\/www.hollins.edu\/magazine\/?p=425"},"modified":"2013-05-15T09:18:45","modified_gmt":"2013-05-15T13:18:45","slug":"virtual-shelves-real-sales","status":"publish","type":"post","link":"https:\/\/www.hollins.edu\/magazine\/virtual-shelves-real-sales\/","title":{"rendered":"Virtual shelves, real sales"},"content":{"rendered":"
\"\"<\/a>

Jessica Manack \u201902, M.A. \u201903 and Erin Wommack \u201902, have been selling their witty buttons and magnets on etsy.com for six years. <\/p><\/div>\n

Students spend their years at Hollins honing creative muscles. They paint the rock. They paint recycling bins. They design elaborate Tinker Day costumes. They take writing classes. They take dance classes. They dye their hair every color of the rainbow. They draw chalk rainbows on the sidewalk in front of Main. It only makes sense, then, that Hollins alumnae continue flexing those muscles after graduation.<\/p>\n

 <\/p>\n

Thankfully, the modern age makes it easier than ever for Hollins artists to show off their work. By now most folks\u2014save the ones living in Internet-free communes\u2014know Etsy.com<\/a> as a hipper cousin to eBay, where instead of bidding on 1970s National Geographic<\/em> magazines, shoppers can buy an endless variety of handmade goods. Hollins alumnae are well represented on the site. \u201cIt\u2019s nice to have a creative outlet you can share with everyone you know with a few clicks,\u201d said Austin Bouffard \u201904, who sells jewelry on her Etsy shop named AvenueBelle.<\/p>\n

Early Etsy adopters<\/h2>\n

Erin Wommack \u201902 and Jessica Manack \u201902, M.A. \u201903 first made buttons combining vintage images with cheeky sayings as roommates at Hollins. They called their enterprise Miss Chief Productions.<\/p>\n

After graduation, the pair found themselves living in different states and busy with new careers, but that didn\u2019t temper their passion for making things. Manack was peddling Miss Chief wares at a craft show in 2005 when she heard buzz about a Web site for artists and crafters getting ready to launch. Manack and Wommack immediately recognized the potential. Etsy launched on June 18, 2005. Miss Chief Productions had a shop on the site within the month. \u201cIn the beginning we only got a couple of sales here and there,\u201d said Manack, who now lives in Pittsburgh, where she works as a communications specialist. \u201cPeople were learning about it. It took a while for it to build and grow.\u201d<\/p>\n

Today, Manack and Wommack ship Miss Chief products\u2014expanded to include magnets, stationery, and bottle openers\u2014to shoppers in every state and twelve countries. \u201cEtsy really is a global marketplace,\u201d Manack said. \u201cSo many times I wake up in the morning and I have orders from Australia.\u201d<\/p>\n

Wommack, who lives in Roanoke and works as a marketing and public relations coordinator for the O. Winston Link museum, sounds downright evangelistic when discussing the democratic nature of the Web site. \u201cThe wonderful thing about Etsy is if you have a computer and a digital camera, you can get online,\u201d said Wommack.<\/p>\n

Manack pointed out that lots of artists lack the know-how to create their own Web sites or the money to pay other people to make them. It takes twenty cents and about five minutes to post, for instance, a listing for a crocheted corn dog. Wommack designed her own site for Miss Chief Productions back in the pre-Etsy era, but she got sick of updating the site every time an item sold. Etsy updates automatically. \u201cIt simplified all that,\u201d Wommack said.<\/p>\n

Make it work<\/h2>\n

Jenny Boully \u201998, M.A. \u201999 juggles her Etsy store, Woolly Boully, with raising an infant, writing poetry, and working as assistant professor and director of the M.F.A. program in nonfiction at Columbia College Chicago. She\u2019s able to squeeze in time to sell her hand-dyed sock yarns and patterns for amigurumi (cute crocheted or knitted animals or dolls) on Etsy because she can check her listings and sales at any hour of the night or day, whenever she can take a break. It\u2019s that flexibility that Boully thinks makes Etsy appealing to modern, multitasking women. \u201cThere are so many women on Etsy who are doing it to supplement their income if they\u2019re working, or they\u2019re doing it so they can stay at home and raise their family,\u201d she said.<\/p>\n

\u201cSometimes I\u2019m doing it at midnight,\u201d agreed Mindy Herron Bizzell \u201901, owner of an Etsy shop called Indie Bambino and a busy mom. Bizzell began creating natural toys and teething rings because she wanted those things for her own children. \u201cI think it was something I learned from being a Hollins student,\u201d she said. \u201cIf you have a necessity, you make it happen yourself.\u201d<\/p>\n

Edy Pickens Levin \u201997 also found necessity to be the mother of invention when she broke her ankle in 2009. Levin\u2019s injury was so severe she had to go on disability from her position as an art teacher at the Brentwood School in Los Angeles. To supplement her income, Levin, known for her rich paintings, started making colorful note cards and selling them on her new Etsy shop called Edymade\u2014both activities she could do from the comfort of a sofa. \u201cWhen I broke my ankle, I opened a new creative door, because I couldn\u2019t really stand up and paint,\u201d she explained.<\/p>\n

Anna Copplestone \u201906 followed the footsteps of her two sisters by creating a shop on Etsy. \u201cMore than anything,\u201d Copplestone said, \u201cI started it as a creative outlet.\u201d On her Etsy profile, Copplestone explains that her Hollins education paved the way for crafting success. \u201cI have a toolbox commonly known as a liberal arts degree,\u201d Copplestone wrote. \u201cI love that Etsy has given me a chance to dig around in that toolbox and pull out my more creative tools.\u201d<\/p>\n

Levin hopes to capitalize on the number of Hollins alumnae who have shops on Etsy by making it easier to network. She recently created an Etsy \u2018team\u2019 called Levavi Oculos that\u2019s open to anyone with an Etsy shop and a Hollins connection. \u201cThere are many ways we can collaborate and support each other in our creative ventures,\u201d Levin said of the team.<\/p>\n

Expectations, great and small<\/h2>\n

Austin Bouffard inspired her former classmate Page Rast \u201904 to start an Etsy store. \u201cShe sells earrings and they\u2019re beautiful,\u201d Rast said of Bouffard\u2019s shop. \u201cI asked her about Etsy and she gave me some info.\u201d<\/p>\n

Rast, who lives in Atlanta, hasn\u2019t had a sale since she launched her store, Bellejoi, which features glass jars of bath salt in May, but she\u2019s not discouraged. \u201cI\u2019ve just ordered some new supplies and plan to add some new products to my site, so hopefully things will pick up,\u201d she said. \u201cI really just started it so I could be creative and maybe make some extra money.\u201d<\/p>\n

Michie Lee Blevins \u201905, who lives in Asheville, North Carolina, has sold about thirty-five quilts at her Etsy shop, Dreams of Sewing Machines. Most are baby quilts that run about $100. \u201cThey\u2019re big purchases,\u201d Blevins said of the quilts. \u201cSelling that many is amazing for me.\u201d<\/p>\n

Amanda Coody Swennes \u201904 felt certain her beaded jewelry would fly off the (virtual) shelves when she launched her Etsy store, Weebit, in January of 2009. That didn\u2019t happen.<\/p>\n

With some experience under her belt, Swennes, who works as an editor in Massachusetts, now knows that the success of an Etsy shop depends on how much energy a seller invests. When Swennes has the luxury of taking her time writing descriptions and figuring out the perfect light for photographing the glimmer of the beads on a crystal necklace, she makes more sales. \u201cWhen I go through a period when I\u2019m not active, it neglects me right back,\u201d she says.<\/p>\n

Copplestone was less optimistic than Swennes when she launched Coppleshop in February. \u201cI didn\u2019t have high expectations,\u201d Copplestone said, \u201cso every time I make a sale, I\u2019m surprised.\u201d
\nBouffard also takes a laid-back approach to Etsy sales. \u201cWhether or not my earrings sell doesn’t really matter,\u201d she said. \u201cI mean, if they don\u2019t, I get more earrings. There’s no downside.\u201d<\/p>\n

Manack too seemed more motivated by the idea of creating beauty than making the big dollars. \u201cI think I would feel so sad if I didn\u2019t make these things with my hands,\u201d she said. \u201cI just really can\u2019t get over the fact that things I make with my hands are all over the world making people smile. That\u2019s what keeps it exciting.\u201d<\/p>\n

Never-ending loyalty<\/h2>\n

Quilt-maker Blevins also loves shopping at Etsy. \u201cPeople are really inspired by what they do,\u201d she said. \u201cIt\u2019s really awesome to be able to support them and then have a piece of art for my house that somebody really took their time to make.\u201d<\/p>\n

Many alumnae find Etsy shopping even more thrilling when they know they have a connection to the artisan who made the piece. \u201cIf I know somebody,\u201d Swennes said, \u201cif there\u2019s some sort of personal connection, I\u2019ll look in those places first.\u201d<\/p>\n

Hollins alumnae who want to shop exclusively at Etsy shops with Hollins connections can do a search for Levavi Oculos on Etsy. The team site offers links to the individual shops. Ginny Frazier \u201998 recently purchased one of Boully\u2019s amigurumi patterns off Etsy. Frazier was touched to find her former classmate sent a written note with the shipped pattern. \u201cShe was very invested in the pattern and offered to help in any way she could, which was really appreciated,\u201d Frazier said. \u201cI think it\u2019s great to find out what we are doing now that we are \u2018grown up\u2019 and help each other out the same way we did when we were students. I guess the loyalty never ends.\u201d<\/p>\n

Read more about enterprising alumnae<\/a> \u00bb<\/p>\n

Beth Jones ’98 recently received a master\u2019s of social work degree from Radford University and is a s<\/strong>ocial worker for the Roanoke County Department of Social Services.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Students spend their years at Hollins honing creative muscles. It only makes sense, then, that Hollins alumnae continue flexing those muscles after graduation.<\/p>\n","protected":false},"author":5,"featured_media":546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[31],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web_only","tag-summer-2011"],"_links":{"self":[{"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":36,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":3712,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/posts\/425\/revisions\/3712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/media\/546"}],"wp:attachment":[{"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hollins.edu\/magazine\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}